Web 2.0 changed the way we shop online with the advent of Amazon. Since then, retailers such as Best Buy have opted to turn the in-person shopping into an ‘experience’ in which people can sit in the leather seats, hear the bluetooth speakers in person, and get a more personalized hands-on feeling.
This is one area that online retail just couldn’t master. In the metaverse, you’ll be able to try on virtual clothing and experience things in a 3D scale that just isn’t possible otherwise.
As if big-box retailers weren’t having enough a problem…some brands have actually caught on such as Nike. Nike was one of the earliest clothing companies to patent themselves in the metaverse.
I wonder, does that also mean the metaverse is going to have copyright laws?